The
buying power of LGBTQ+ adults is $1.4 trillion in the U.S. and $3.9
trillion globally (The Pride Co-op Q+ Report 2022 / LGBT Capital
2020)
85% of LBGTQ+ people report that they have used a video streaming service in the last 30 days, compared with 74% for the general population (Nielsen 2021)
42% of LGBTQ+ have a household income of over 75k (Nielsen 2021)
More than 40% of LGBTQ+ streamers spend 3 or more hours per day on social media and are 44% more likely to have spent 5+ hours a day on social media. (Nielsen 2021)
67% of LGBTQ+ couples chose mostly LGBTQ-friendly vendors and some LGBTQ-identified vendors. (Gay wedding institute in partnership with Community Marketing Insights 2018)
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